Audi India has introduced an Assured Buyback Program at the dealership level, aimed at enhancing customer confidence and boosting sales during the festive season. This program is designed to assure buyers of the future resale value of their Audi vehicles, while also offering flexible financing options.
The scheme covers six of Audi’s best-selling models in India, including sedans and SUVs, and offers guaranteed buyback options after 3 to 4 years of ownership.
Why This Program Matters
- Luxury Accessibility: Assured buyback makes luxury car ownership easier by addressing concerns about depreciation.
- Festive Season Sales Boost: Launching during the festive season gives Audi an edge in attracting new buyers.
- Customer Confidence: Transparency in exit pricing ensures buyers know their car’s guaranteed value.
- Competitive Edge: Helps Audi compete with rivals like Mercedes-Benz, BMW, and Volvo, which also offer structured buyback or leasing programs.
Quick Summary
Key Highlights |
Details |
|---|---|
Program Name |
Audi Assured Buyback Program |
Eligible Models |
A4, A6, Q3, Q3 Sportback, Q5, Q7 |
Buyback Value (3 Years/45,000 km) |
Guaranteed 60% of ex-showroom price |
Buyback Value (4 Years/60,000 km) |
Guaranteed 50% of ex-showroom price |
Financing Option |
Low-EMI balloon scheme (subject to financier approval) |
Customer Benefits |
Transparent exit price, financing flexibility, insurance cover |
Festive Season Goal |
Boost luxury car accessibility and demand |
Official Website |
Models Covered Under the Program
The Assured Buyback Program is available on the following six models in Audi India’s lineup:
- Audi A4 – Premium executive sedan.
- Audi Q3 – Compact luxury SUV.
- Audi Q3 Sportback – Sportier coupe-style SUV.
- Audi A6 – Business-class luxury sedan.
- Audi Q5 – Mid-size luxury SUV.
- Audi Q7 – Flagship 7-seater luxury SUV.
By covering popular sedans and SUVs, Audi ensures that both family buyers and business professionals can take advantage of the program.
Program Details – Buyback Value Assurance
The most attractive element of the program is the assured resale value, which helps reduce ownership cost anxiety for premium buyers.
- Option 1:
- After 3 years or 45,000 km
- Guaranteed 60% of ex-showroom value.
- Option 2:
- After 4 years or 60,000 km
- Guaranteed 50% of ex-showroom value.
This provides customers with a transparent exit price, ensuring that their investment in a luxury car holds significant value over time.
Flexible Financing – Balloon EMI Scheme
Alongside buyback assurance, Audi has also introduced a balloon financing option that allows customers to pay lower EMIs during the ownership period and settle a larger payment at the end of the tenure.
- Designed to reduce monthly financial pressure.
- Available on approval by financing partners.
- Can be coupled with the buyback assurance to ensure customers have an easy exit route.
This makes luxury cars like the A6, Q5, and Q7 more accessible to a wider audience, particularly during the festive season when premium purchases see a boost.
Audi India’s Customer-Centric Strategy
Mr. Balbir Singh Dhillon, Head of Audi India, emphasized the brand’s commitment to customer satisfaction while announcing the program:
“The joy of owning an Audi is also about peace of mind when it comes to value. With the Assured Buyback Program introduced by our dealer partners, customers get a transparent exit price along with simplified financing and insurance cover that bridges any value gap at the end of tenure. We believe this program will further enhance accessibility to luxury mobility during the festive season.”
Audi India’s strategy aligns with growing customer expectations in the premium automotive market, where resale value and flexible financing play a significant role in influencing purchase decisions.
Industry Impact
With India’s luxury car market steadily growing, programs like these could influence the industry standard. More manufacturers may adopt buyback schemes as customers increasingly demand value assurance, lower EMIs, and peace of mind.
For Audi, this initiative is a step toward strengthening brand loyalty and attracting first-time luxury buyers who are cautious about depreciation risks.
FAQs About Audi Assured Buyback Program
Q1. Which Audi models are included in the Assured Buyback Program?
The program covers the Audi A4, A6, Q3, Q3 Sportback, Q5, and Q7.
Q2. What is the buyback value after 3 years?
Audi guarantees 60% of the ex-showroom price after 3 years or 45,000 km.
Q3. What is the buyback value after 4 years?
Audi guarantees 50% of the ex-showroom price after 4 years or 60,000 km.
Q4. Does the program include financing benefits?
Yes, it offers a low-EMI balloon financing scheme, subject to financier approval.
Q5. Why has Audi launched this program now?
The initiative is aimed at boosting festive season sales and enhancing customer confidence by providing a secure resale value.
Conclusion
Audi India’s Assured Buyback Program is a strategic initiative that blends luxury with financial flexibility. By assuring strong resale value, offering balloon EMI options, and launching during the festive season, Audi aims to make luxury mobility more accessible to Indian buyers.
With this program, Audi not only strengthens its market position but also reassures customers that owning a premium car is not just about prestige but also about peace of mind and value retention.
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